Senior Specialist, Digital Marketing

About Adtalem Global Education

Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.

Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

In our U.S. locations, we operate on a hybrid work model with three in-office days and two remote days per week. Starting Q1 2025, we will transition to a four-day in-office schedule, Monday–Thursday. This in-office time fosters creativity, innovation, communication, and stronger team relationships, supporting both individual and organizational success.

Visit Adtalem.com for more information, and follow on Twitter and LinkedIn.

In our U.S. locations, we operate on a hybrid work model with three in-office days and two remote days per week. Starting Q1 2025, we will transition to a four-day in-office schedule, Monday–Thursday. This in-office time fosters creativity, innovation, communication, and stronger team relationships, supporting both individual and organizational success.

Opportunity at a Glance

Are you ready to apply your marketing and CRM skills in a fast-paced environment focused on business results, superior digital experiences, and making a social impact?  Adtalem (NYSE: ATGE) is a leading healthcare educator that partners with organizations to proactively address future workforce needs and empowers career development with access to world-class academic curriculums, certifications and training programs across the medical and healthcare industries. Adtalem is expanding its Database Marketing (DBM) team and looking for dynamic digital marketers with the skills and team focus to propel our engagement campaigns across the lifecycle of the consumer. 

The Senior Specialist, Digital Marketing, responsible for the digital experiences of our database, develops and executes campaigns in our marketing automation platform to nurture engagement, conversion, and retention across the customer lifecycle. Responsibilities include the ideation, build, QA, and deployment of email, SMS, web personalization, and retargeting campaigns within the technology stack.  The Senior Specialist will also track campaign performance—including deliverability, engagement, and conversion, using Eloqua, Google Analytics, and PowerBI reporting tools—to understand customer behavior and funnel progression, while driving continuous improvement through test and control.  This role works closely with our partners in creative, brand, and product, as well as IT and enrollment call center teams. 

The successful candidate works well minimal supervision, helps to identify and prioritize the marketing needs, develops strategies and plans to meet these needs, measures and analyzes results, and recommends and implements new strategies, solutions and programs to achieve goals. All members of the DBM team are encouraged to grow and expand their skills and career, including sponsored certifications, monthly analytic deep-dives, and the chance to lead cross functional team projects. 

Responsibilities

• Creation and execution of multi-channel database marketing campaigns that deliver on business goals
• Use database marketing strategies, techniques, and tools to create a program of triggered messages and digital experiences based on customer behaviors and preferences
• Create data-driven, dynamic campaigns using email, web personalization, SMS and retargeting, and tests that deliver against ROI targets through a highly segmented customer base
• Set up all activities and campaigns in our marketing automation systems; establishes and executes QA testing of campaigns, templates, processes etc.
• Strong focus on consumer engagement, encompassing emails, landing pages, display retargeting, dynamic website experiences etc.
• Execute QA and end to end testing for email templates and campaigns
• Drive and optimize key traffic and business metrics including open rates, CTR, GA data & goals
• Ensure compliance with CAN-SPAM, TCPA, and other international email regulations
• Assists in plan development, tracking and reporting of campaign performance
• Diagnose issues and optimize campaigns to drive enhanced customer experience and business results
• Collaborate with key partners and stakeholders to solve problems, create efficiencies, and achieve business goals.

• 3+ years of related marketing experience (marketing automation, digital marketing)
• 2+ years with Marketing Automation (Eloqua preferred)
• Experience with Salesforce a plus
• Experience with HTML & CSS a plus
• Experience in an entrepreneurial and fast-paced environment
• Exposure to working in a multi-channel environment
• Project management skills with the ability to manage their own work as well as contributions from Creative, Institution Marketing, Analytics, and IT
• Strong communication and organizational skills
• Must be a creative, outgoing team player who is interested in being a part of positive organizational growth
• BS/BA degree in Marketing or related field and/or comparable industry related experience required

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $53,520 and $96,736. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Adtalem offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
  
  For more information related to our benefits please visit: https://careers.adtalem.com/benefits.

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation