Senior Manager, Digital Marketing - Hybrid/Columbia, MD

Adtalem

At Adtalem Global Education, we seek to empower students and members to achieve their goals, find success and make inspiring contributions to our global community. Adtalem is a leading healthcare educator that partners with organizations to proactively address future workforce needs and empowers career development with access to world-class academic curriculums, certifications and training programs across the medical and healthcare industries.

Adtalem institutions and companies include: American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine, and Walden University. (NYSE: ATGE; member S&P MidCap 400 Index) For more information, please visit adtalem.com.

 

Opportunity at a Glance

We are an education company focused on revolutionizing higher education within the healthcare space. We are seeking a dynamic and experienced Senior Manager of CRM and Database Marketing to lead our customer engagement efforts and improve the prospective student experience. In this role, you will be responsible for developing and executing marketing automation strategies across multiple brands that leverage multiple channels to drive consumer engagement and loyalty.

This leader will deploy a comprehensive digital engagement strategy, leveraging marketing technology, designed to compliantly meet institutional objectives to optimize yield and net tuition revenue that is consistent with the mission and values of Adtalem Global Education.  The Sr. Manager will lead a cross-functional team to deliver the best customer experience and ensure measurable positive impact on engagement, new enrollment growth, student success and financial performance. 

Responsibilities

• Develop and execute marketing automation strategies across multiple brands to drive student engagement and loyalty, with a focus on improving the student experience within the healthcare space.
• Leverage email, text, paid media, and direct mail channels to reach students and improve the student experience.
• Manage stakeholder relationships, including working closely with internal teams and external partners to set and manage expectations.
• Ensure all marketing activities are aligned with brand guidelines and adhere to best practices for student data privacy and security.
• Analyze and interpret student behavior data to identify trends and opportunities for improvement.
• Develop and implement test-and-learn programs to continuously improve marketing automation efforts.
• Collaborate with cross-functional teams, including technology, analytics, and creative teams, to develop and execute marketing campaigns across multiple brands.
• Stay current on industry trends and advancements in marketing automation, and continuously evaluate and implement new technologies and approaches.

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 7-10 years of experience in a marketing automation role, with a focus on student engagement and loyalty.
• Strong project management skills, with the ability to lead cross-functional teams and manage multiple projects across multiple brands.
• Deep understanding of marketing automation technologies, including email, text, paid media, and direct mail channels.
• Excellent stakeholder relationship management skills, with the ability to work closely with internal teams and external partners to set and manage expectations.
• Strong analytical skills, with the ability to interpret student behavior data and identify trends and opportunities for improvement.
• Excellent written and verbal communication skills, with the ability to effectively communicate marketing strategies to both technical and non-technical audiences.
• Ability to work in a fast-paced, results-driven environment, with a strong focus on student satisfaction.

• EDUCATION and/or EXPERIENCE:

• Database Marketing Experience – 7-10 years developing customer strategies, segmentation schemes and integrated marketing campaigns to improve performance within and across key funnel stages (e.g., awareness, consideration, remarketing, and conversion).  Working knowledge of marketing automation tools (Marketo, Eloqua, SFMC), and Salesforce CRM. Knowledge of applicable data privacy practices and laws.  
• Passion for Digital – Strong, deep passion for everything digital and mobile. Highly analytical with a deep understanding of best practices for market testing and analysis; Possesses a thorough understanding of data architectural development methodology, process and data modeling, and web and call center technologies as they integrate with CRM solutions. 

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $93,596 and $169,021. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Adtalem offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
  
  For more information related to our benefits please visit: https://careers.adtalem.com/us/en/benefits.
  
  You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

We are proud to be an EEO employer M/F/D/V. At Adtalem, we welcome everyone and have a strong commitment towards diversity and inclusion. We encourage our Colleagues to be their true authentic selves and support laws that prohibit discrimination everywhere we do business. We also maintain a drug-free workplace.