Marketing Manager

RUSVM

Ross University School of Veterinary Medicine (RUSVM) offers a unique program of training on the island of St. Kitts in the Caribbean. A cutting-edge curriculum, with innovative use of technologies and simulations, provides the best possible training for tomorrow’s veterinarians. Students benefit from seven semesters of integrated preclinical and clinical studies at our St Kitts campus, and one year of clinical training at our affiliate veterinary teaching hospitals in the United States, Canada, Europe and Australia.

Our ongoing research focuses on key issues strategically relevant to One Health in tropical and developing countries and includes zoonotic diseases, food safety and security, environmental health, and conservation medicine. We prioritize recruitment of talented faculty and are now seeking a key new member of our team to join us as we develop new programs to best prepare our graduates to face the global opportunities and challenges of veterinary medicine in the 21st century.

Opportunity at a Glance

Ross University School of Veterinary Medicine (RUSVM) offers a unique program of training on the island of St. Kitts in the Caribbean. A cutting-edge curriculum, with innovative use of technologies and simulations, provides the best possible training for tomorrow’s veterinarians. Students benefit from seven semesters of integrated preclinical and clinical studies at our St Kitts campus, and one year of clinical training at our affiliate veterinary teaching hospitals in the United States, Canada, Europe and Australia.

Our ongoing research focuses on key issues strategically relevant to One Health in tropical and developing countries and includes zoonotic diseases, food safety and security, environmental health, and conservation medicine. We prioritize recruitment of talented faculty and are now seeking a key new member of our team to join us as we develop new programs to best prepare our graduates to face the global opportunities and challenges of veterinary medicine in the 21st century.

The Position

The Marketing Manager - RUSVM position is responsible for creating marketing plans and implements long and short-term marketing strategies to meet objectives. This includes development and execution of marketing plans that competitively position the institution by establishing and maintaining a consistent tone across marketing communications, branding initiatives, targeted marketing activities, and vendor selections.

Responsibilities

• Partners closely with marketing leads, operations, and admissions to support enrollment goals through various marketing campaign support:
  • Influence and help deployment of specific campaigns (i.e. email, paid media).
  • Supports webinar creation and event promotion with lift.
  • Partner with COE to deploy email and SMS strategy.
• Manages media and advertising plans and adjusts according to effectiveness and budgets.
• Measures, analyzes and reports on the effectiveness of marketing activities.
• Maintains website updates.
• Collaborates with community managers to ensure marketing content is up to date on the Student Application Portal (a.k.a. Student Journey App).
• Pulls or prepares reports for marketing leads.
• Prepares event presentation decks, support script development/management.
• Partners with organic social media team on content creation based on content calendar.
• Coordinates with campus and students for User-Generated Content (photo/videos); main point of contact in marketing for Student Ambassadors (secure persona waivers/releases).
• Supports the marketing promotion of recruitment team activities and events.
• Reviews campus marketing requests to determine need, priority, and completeness of information.
• Flexes as needed; supports ad hoc/special projects.

• Bachelor's Degree in marketing or a related field.
• 5 years of marketing experience in a corporate marketing or an advertising agency environment.  
• Excellent written and verbal communication skills.
• Ability to understand, manage and track marketing budgets.
• Demonstrated strong communication skills across all business channels.
• Strong attention to detail and necessary focus on execution, follow up and measurement.
• Demonstrated ability to manage up and sideways within a large and diverse matrix organization.
• Action oriented self-starter with ability to drive results.
• Knowledge of local media preferred.
• Proficiency with Microsoft Office Suite and Internet applications is required.
• High level of independent work ability.

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $59,923 and $108,334. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Adtalem offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
  
  For more information related to our benefits please visit: https://careers.adtalem.com/us/en/benefits.
  
  You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

We are proud to be an EEO employer M/F/D/V. At Adtalem, we welcome everyone and have a strong commitment towards diversity and inclusion. We encourage our Colleagues to be their true authentic selves and support laws that prohibit discrimination everywhere we do business. We also maintain a drug-free workplace.