Senior Marketing Specialist (Hybrid Role in Columbia, MD)

About Adtalem Global Education

Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.

Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Visit Adtalem.com for more information, and follow on Twitter and LinkedIn.

Adtalem believes in a culture of collaboration, creativity, and innovation, which thrives when we can work flexibly. 

• HYBRID – If you reside within 50 miles of Adtalem office in Columbia, MD, this role is hybrid, requiring office presence three days a week (Tue, Wed, Thu), with the rest of the workweek spent working from home.

Opportunity at a Glance

The Sr. Specialist, Marketing Data & Analytics is expected to contribute to the evolution of our data-driven marketing strategy by providing high-end analysis and insights that will uncover growth opportunities, risk, causation, and recommendations for action.

This role requires an analytic thinker who is comfortable pulling data from multiple data sources to uncover performance opportunities in support of student growth. Areas of focus include, but are not limited to, new enrollment funnel, digital marketing efficacy, market demand, total addressable markets and drivers of trends.

*** PLEASE NOTE THIS IS A HYBRID ROLE REQUIREING WORKING FROM THE OFFICE 3 DAYS A WEEK, IN COLUBIA, MD ***

Responsibilities

• Performs marketing and enrollment analyses and presents executive summaries, details, and recommendations to stakeholders.
• Measure business objectives in consumable dynamic formats. 
• Operate as an internal consultant with the ability to clearly communicate insights to stakeholders.
• Maintains strong understanding of business challenges and opportunities so works meets the context of what is requested. 
• Objectively translate data into actionable insights to validate or disprove risk and/or opportunities.
• Organize data stories that can be consumed by various audiences, from senior executives to frontline managers.   
• Analyze, measure and visualize effectiveness of marketing campaigns and enrollment strategies.              
• Recommend new and improved performance measurements that evolve with the business and validate causation to business success.
• Partner with cross functional teams such as IT and operations to unlock process optimizations that improve conversion.                                             
• Manages multiple projects and priorities independently to support multiple internal clients.

• Bachelor’s degree in Business Administration, Marketing, Engineering, Finance, Computer Sciences, Math or related field.                                                             
• 3-5 years of experience working in an analytical capacity is required.
• Marketing and sales analytics experience preferred.              
• Strong presentation and storytelling skills.                                               
• Hands-on data visualization experience required; preferably in Power BI and/or Tableau.     
• Computer proficiency in Microsoft Office, Internet and web. Advanced Excel and Power Point skills highly preferred.
• Excellent verbal/written communication skills and ability to communicate with both technical and non-technical audiences.                                                                
• Strong analytical and problem-solving skills.                                                          
• Strong prioritization and organizational skills. Ability to negotiate priorities in a matrixed organization.                                                                                            
• Excellent communication skills. Must be able to effectively communicate and present findings.
• Strong visualization skills with proven ability to utilize the full functionality of Power BI or similar BI tools.
• Knowledge of Salesforce administration and reporting is highly preferred. 
• Strong customer service skills. Must be service-oriented and provide tailored research and reporting to different groups of users based on their needs in a timely fashion.

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $53,520 and $93,918. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Adtalem offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
  
  For more information related to our benefits please visit: https://careers.adtalem.com/benefits.

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation