Senior Marketing Specialist - Columbia, MD (Hybrid)

About Adtalem Global Education

Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.

Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Visit Adtalem.com for more information, and follow on Twitter and LinkedIn.

Adtalem believes in a culture of collaboration, creativity, and innovation, which thrives when we can work flexibly. 

• HYBRID – If you reside within 50 miles of Adtalem office in Columbia, MD, this role is hybrid, requiring office presence three days a week (Tue, Wed, Thu), with the rest of the workweek spent working from home.

Opportunity at a Glance

The Sr. Specialist will be part of the paid media team that oversees all marketing campaigns for one of our institutions.  The team ensures strong return on investment from advertising budgets across online and offline channels (TV, CTV, paid search, paid social, display, online video, streaming audio and radio). As part of Adtalem’s Marketing team, you will help execute the digital strategy to generate inquiries and support the inquiry-to-enrollment process.  In this role, you will execute new and innovative ways to reach a high-quality audience, deliver a superior digital experience and drive revenue for the overall business.

Responsibilities

• Overall
  • Work with team to develop, implement and measure media strategy to support and deliver against Adtalem business objectives
  • Collaborate with agency partners on the development and optimization of paid media plans that will increase traffic, leads/inquiries, new students, and revenue
  • Work with Analytics team to use data-driven insights and analytics to inform strategic decision making and maximize ROI across paid media channels
  • Work with internal and agency team responsible for day-to-day execution of media projects across Adtalem’s online and offline media activities, ensuring timely coordination between brand, creative and operations
  • Improve processes and ensure paid media best practices are implemented
  • Help to optimize media channels through the use of attribution, segmentation, and custom studies
• Specific tasks
  • Proactively provide periodic analysis on paid media campaigns
  • Coordinate with internal stakeholders to manage paid media projects from start to finish
  • Manage execution of creatives in market with agencies including ensuring that creatives match brand guidelines, pass Legal approval and Platform guidelines (e.g., Google & Meta)
  • Work with agency, brand, and web teams to ensure that landing pages on websites are coordinated with paid media creatives
  • Generate, build, or automate reports as necessary for teams
  • Periodic maintenance, review and updating of all assets and materials
  • Work with Agencies and Finance to track spending against budgets and ensure that appropriate accruals / go forward spending plans are made
  • Complete other tasks as new opportunities arise
  • Perform day to day optimization efforts to meet marketing objectives, including but not limited to – keyword expansion, efforts, ad copy creation & testing, landing page design & testing, audience expansion
  • Perform competitive research and stay up to date on latest media trends
  • Performs other duties as assigned
  • Complies with all policies and standards
  • Completes other duties as assigned

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
• The requirements listed below are representative of the knowledge, skill and/or ability required.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Bachelor’s degree required.
• 5+ years’ experience in marketing, paid media preferred - campaign development/optimization/management with the use of leading platforms including Google, Bing, Facebook, etc.
• Proficiency with MS Office skills essential including Outlook; must be extremely proficient in use of PowerPoint.
• Demonstrated organizational skills to manage multiple projects along with excellent oral and written communications skills.
• Salesforce and Microsoft PowerBi experience a plus
• Strong project management and communication skills.
• Knowledge of offline and digital media.
• Innovative thinker, collaborative team player and skilled communicator.
• Ability to convey complex subjects to stakeholders in an understandable way.

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $53,520 and $93,918. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Adtalem offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
  
  For more information related to our benefits please visit: https://careers.adtalem.com/benefits.

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation