Senior Marketing Manager - Hybrid Role in Columbia, MD

About Adtalem Global Education

Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.

Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Visit Adtalem.com for more information, and follow on Twitter and LinkedIn.

Adtalem believes in a culture of collaboration, creativity, and innovation, which thrives when we can work flexibly.

• HYBRID – If you reside within 50 miles of Adtalem offices in Chicago, IL, Minneapolis, MN, or Columbia, MD, this role is hybrid, requiring office presence three days a week (Tue, Wed, Thu), with the rest of the workweek spent working from home.

Opportunity at a Glance

The Senior Manager, Marketing is responsible for driving marketing efforts with the goal of increasing brand reputation and enrollments in University programs.  This position is charged with development and execution of cross functional marketing efforts, ensuring that the Marketing department is providing strong guidance and support to the University.   Working closely with the Marketing Leadership team and campus/online teams, this position maintains responsibility for marketing strategies, recruiting and sponsorship events, coordinating marketing material development, managing marketing budgets, and performing campaign analysis.

Responsibilities

• Partners with functions across the University to implement marketing plans.
• Responsible for development and execution of go to market strategies for a variety of product/ campaign efforts across the University.
• Collaborates with channel partners to develop and analyze inquiry generating campaigns and events to support the enrollment plan.
• Manages content calendar, communication plans and consumer facing content.
• Manages marketing budgets and tracks actual expenses versus the budget - Tracks and evaluates marketing mix and recommends actions to increase outcomes.
• Partners closely with product management team to develop and implements ad hoc marketing programs consistent with growth goals.
• Implements special projects, market tests and support of high-priority programs.
• Assures all communications are compliant and meet brand guidelines.
• Measures and reports on results of marketing activities.
• Works with and provides direction to outside vendors (PR and Ad agencies) as needed.
• Completes other duties as assigned.
• Performs other duties as assigned.
• Complies with all policies and standards.

• Bachelor's Degree preferably in marketing, required.
• Master's Degree preferred.
• At least 7 years of marketing experience in a corporate marketing or advertising agency environment required.
• Sharp, strategic marketer with a blend of direct marketing and brand marketing experience required.
• Proven local marketing experience required.
• Experience managing budgets required.
• Experience working in an inquiry generation setting for a direct sales force preferred.
• Educational experience preferred.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Strong leadership and communication skills.
• Solid analytical skills.
• PC skills in Microsoft Office applications.

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $80,336 and $140,851. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Adtalem offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
  
  For more information related to our benefits please visit: https://careers.adtalem.com/benefits.
  
  You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation