Manager, Marketing

At Adtalem Global Education, we seek to empower students and members to achieve their goals, find success and make inspiring contributions to our global community. Adtalem is a leading healthcare educator that partners with organizations to proactively address future workforce needs and empowers career development with access to world-class academic curriculums, certifications and training programs across the medical and healthcare industries.

Adtalem institutions and companies include: American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine, and Walden University. (NYSE: ATGE; member S&P MidCap 400 Index) For more information, please visit adtalem.com.

American University of the Caribbean School of Medicine (AUC) is seeking a dynamic marketing professional that can help lead the 40+ year institution into new and exciting channels. The ideal candidate will be adept at showcasing AUC to aspiring MDs through innovative marketing platforms, strategies, and messages.

The Marketing Manager - AUC position is responsible for creating marketing plans and implements long and short-term marketing strategies to meet objectives. This includes development and execution of marketing plans that competitively position the institution by establishing and maintaining a consistent tone across marketing communications, branding initiatives, targeted marketing activities, and vendor selections.

• Partners closely with marketing leads, operations, and admissions to support enrollment goals through various marketing campaign support. 

• Influence and help deployment of specific campaigns (i.e. email, paid media).
• Supports webinar creation and event promotion with lift.
• Partner with COE to deploy email and SMS strategy. 

• Manages media and advertising plans and adjusts according to effectiveness and budgets.
• Measures, analyzes and reports on the effectiveness of marketing activities.
• Maintains website updates.
• Collaborates with community managers to ensure marketing content is up to date on the Student Application Portal (a.k.a. Student Journey App).
• Pulls or prepares reports for marketing leads.
• Prepares event presentation decks, support script development/management. 
• Partners with organic social media team on content creation based on content calendar.
• Coordinates with campus and students for User-Generated Content (photo/videos); main point of contact in marketing for Student Ambassadors (secure persona waivers/releases). 
• Supports the marketing promotion of recruitment team activities and events.
• Reviews campus marketing requests to determine need, priority, and completeness of information.
• Flexes as needed; supports ad hoc/special projects.

#LI-MD1

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• Bachelor's Degree in marketing, Masters a plus
• Minimum of 6-8 years marketing experience required; as well as managing staff.
• Computer proficiency in Microsoft Office, Internet and web applications.
• ROI measurement, metrics development to assess ROI.
• Strong management/supervisory background, professional presentation skills, demonstrated leadership abilities in order to implement planned campaign rollouts. 
• Excellent verbal/written communication skills are essential, as position involves extensive contact with co-management and internal/external customers.
• In-depth knowledge of marketing techniques and financial principles.
• Extensive web site management/creative experience.
• Ability to travel occasionally (approximately 10% - 15%).

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $68,637 and $124,230. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Adtalem offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
  
  For more information related to our benefits please visit: https://careers.adtalem.com/us/en/benefits.
  
  You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

We are proud to be an EEO employer M/F/D/V. At Adtalem, we welcome everyone and have a strong commitment towards diversity and inclusion. We encourage our Colleagues to be their true authentic selves and support laws that prohibit discrimination everywhere we do business. We also maintain a drug-free workplace.