- Full-time
- Marketing & Product Development
- Adtalem Global Education
- Chicago
Content Marketing Manager
Chicago
- Full-time
- Marketing & Product Development
- Adtalem Global Education
REF6962F
Job description
This vacancy has now expired. Please see similar roles below...
About Adtalem Global Education
Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.
Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.
Visit Adtalem.com for more information, and follow on Twitter and LinkedIn.
Opportunity at a Glance
American University of the Caribbean School of Medicine, Ross University School of Medicine, and Ross University School of Veterinary Medicine are the three Caribbean based medical schools run by Adtalem.
The Content Manager will be responsible for delivering insightful creative and content across channels to successfully engage prospective students for each of these universities. This position partners with all members of the Institutional Marketing group, channel teams (digital, social, email, paid) and other key stakeholders across the student lifecycle to deliver on creative needs and manage integrated multi-channel campaigns.
The Content Manager will be the lead account and project manager for the Med Vet schools on the Content & Creative Center of Excellence, as well as partner with account teams across institutions to maintain a complex non-working budget for the department.
The Adtalem Creative and Content COE is growing to bring best-in-class creative to market that is Brand-led and also channel-specific. We are looking for an individual that is consumer-centric, data-driven and outcomes-focused to help us bring this vision to life.
Responsibilities
- Lead status updates, workflow, prioritization and planning process across initiatives. Lead brief intake and evaluation process for all creative needs of the content and creative team.
- Lead the evaluation and development of tactical creative briefs in conjunction with Institutional Marketing and product marketing to deliver projects and brand needs. Work with agencies to ensure understanding and alignment with overall direction.
- Evaluate and deliver against paid digital, social and email briefs and creative needs working with internal and external creative resources to deliver on time and on budget.
- Work in partnership with social team across existing and emerging social platforms (Facebook, Instagram, Linkedin, Pinterest, TikTok) to develop content and creative strategies that drive engagement and response.
- Work with various internal functional departments including Research, Business Intelligence, Media, Public Relations, Legal and Academics to gather information needed to be included or considered in creative assignments.
- Manage creative budgets and execution of authorized plans, purchase orders and vendor payments. Approve advertising billing and invoices for payment. Communicate with agencies and outside vendors for billing issues and dispute resolution.
- Maintain accurate spending forecasts and update as needed; manage all activity for advertising budget tracking.
- Develop campaign performance KPIs with an eye to enrollments and brand development. Create scorecards, reports, and other tracking tools to track and analyze results of marketing/advertising campaigns and programs. Share results and recommendations to ensure goals are met.
- Lead agencies to present ongoing competitive positioning, spend and analysis.
- Maintain a comprehensive DAM portal which organizes and contains all of the creative assets developed for Med Vet.
- Work with our brand and other agencies and internal teams to develop, refine and/or execute the following, as needed:
- Communications guidelines, development and maintenance of all image libraries – images, product shots, illustration/icons
- Execution of brand platform, including creative audits, updates and refreshes.
- Campaign style and messaging guides
- Maintain and update library of legal and competitive claims.
- Bachelor's Degree Required (preferably in Marketing or a related field).
- A minimum of 5-8 years of progressive marketing and project management/account management experience is required. Agency experience is a plus.
- Content, creative and social strategy experience strongly preferred.
- A proven record of success in developing and implementing brand/marketing plans and achieving business results and brand goals through brand activation activities.
- Experience building and maintaining large-scale non-working budgets, invoicing and partnership with Finance.
- Proficient in Excel/Word/Power Point/Outlook. Experience in project management platforms such as WorkFront and DAM platforms such as Box and Canto – Adobe Workfront is preferred.
- Thorough understanding of standards or brand health measurement and evaluation.
- Be an analytical thinker. Ability to analyze and present data and findings clearly, concisely and accurately; able to draw meaningful conclusions and indicated actions.
- Must be a strong communicator. Write and create presentations. Sell ideas internally and externally: influence people both inside and outside of department to drive quality execution.
- Ability to work cross-functionally. Working knowledge of marketing, acquisition, finance, consumer promotions to build effective partnerships throughout the organization. Team player within Marketing group and across marketing teams and agencies.
- Willingness to travel periodically, anticipating travelling once every 2 - 3 months for corporate meetings and/or creative production.
In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $70,696 and $124,230. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Adtalem offers a robust suite of benefits including:
- Health, dental, vision, life and disability insurance
- 401k Retirement Program + 6% employer match
- Participation in Adtalem’s Flexible Time Off (FTO) Policy
- 12 Paid Holidays
For more information related to our benefits please visit: https://careers.adtalem.com/benefits.
You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation
Similar Jobs
Salary
Location
Chicago
Job Type
Full-time
Location
Chicago
Category
Information Technology
Institution
Adtalem Global Education
Description
At Adtalem, you have the opportunity to learn and grow while you daily face the challenges to protect our assets and the privacy of our students, colleagues, and partners. You will work within the ind
Reference
c2ee8424-61fd-4e89-938c-7189f1987f9b
Expiry Date
01/01/0001
Salary
Location
Chandler
Job Type
Full-time
Location
Chandler
Category
Admissions/Enrollment
Institution
Walden University
Description
Opportunity at a Glance Under minimal supervision, the Manager, Enrollment will manage, coach and help to develop their enrollment team. They will be charged with meeting and exceeding enrollment bud
Reference
8e9d1190-119f-4f14-a2ad-b3f277e8d9a1
Expiry Date
01/01/0001
Salary
Location
Chicago
Job Type
Full-time
Location
Chicago
Category
Marketing & Product Development
Institution
Adtalem Global Education
Description
Opportunity at a Glance The Senior Manager, Marketing is the leader of all marketing efforts for American University of the Caribbean (AUC) with the goal of increasing brand reputation and enrollment
Reference
96ef8bb6-081d-4756-8633-0910e4fbdd75
Expiry Date
01/01/0001
Salary
Location
Columbia
Job Type
Full-time
Location
Columbia
Category
Marketing & Product Development
Institution
Adtalem Global Education
Description
Opportunity at a Glance The Senior Manager, Marketing is the leader of all marketing efforts for American University of the Caribbean (AUC) with the goal of increasing brand reputation and enrollment
Reference
ac02ea39-b743-498c-ab7f-cecfe933449e
Expiry Date
01/01/0001
Salary
Location
Columbia
Job Type
Full-time
Location
Columbia
Category
Academic Operations
Institution
Chamberlain University
Description
Opportunity at a Glance The primary purpose of this position is supporting the Academic team by analyzing course qualifications, licensure, faculty reviews, and metrics to assign faculty to appropria
Reference
ef58f4fd-cfc1-4493-9295-99e224bc4f50
Expiry Date
01/01/0001
Salary
Location
Miramar
Job Type
Full-time
Location
Miramar
Category
Marketing & Product Development
Institution
Adtalem Global Education
Description
Opportunity at a Glance The Senior Manager, Marketing is the leader of all marketing efforts for American University of the Caribbean (AUC) with the goal of increasing brand reputation and enrollment
Reference
bd48e440-309d-4925-aa16-1ed5cdf496c5
Expiry Date
01/01/0001
Salary
Location
Phoenix
Job Type
Full-time
Location
Phoenix
Category
Marketing & Product Development
Institution
Adtalem Global Education
Description
Opportunity at a Glance The Senior Manager, Marketing is the leader of all marketing efforts for American University of the Caribbean (AUC) with the goal of increasing brand reputation and enrollment
Reference
850ca5fd-c0ac-4f27-a9b3-6af9cbd98c14
Expiry Date
01/01/0001
Salary
Location
Minneapolis
Job Type
Full-time
Location
Minneapolis
Category
Academic Operations
Institution
Chamberlain University
Description
Opportunity at a Glance The primary purpose of this position is supporting the Academic team by analyzing course qualifications, licensure, faculty reviews, and metrics to assign faculty to appropria
Reference
f97277c4-49b1-4118-993e-119d555d52c5
Expiry Date
01/01/0001
Salary
Location
Chicago
Job Type
Full-time
Location
Chicago
Category
Academic Operations
Institution
Chamberlain University
Description
Opportunity at a Glance The primary purpose of this position is supporting the Academic team by analyzing course qualifications, licensure, faculty reviews, and metrics to assign faculty to appropria
Reference
f80a8221-4327-4d4a-914d-c8fbe6aa2755
Expiry Date
01/01/0001
Salary
Location
Bridgetown
Job Type
Full-time
Location
Bridgetown
Category
Administrative & Business Support
Institution
Ross University School of Medicine
Description
Opportunity at a Glance The Administrative Assistant I performs a variety of highly responsible complex and advanced secretarial/clerical, and administrative duties. Duties are varied and are carried
Reference
6ab56cf0-9be1-44d8-b452-9632d0006e02
Expiry Date
01/01/0001
“Education is the passport to the future, for tomorrow belongs to those who prepare for it today.” - MALCOLM X
We believe in empowering students to achieve their goals, find success and make inspiring contributions to our global community.
Find out more- Chicago